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Instructional Design: Demonstrating Value through Results

  • 12/03/2012
  • 11:30 AM - 1:00 PM
  • Vulcan Park - Birmingham
  • 9


  • Late registration and walk-in - INCLUDES LUNCH
  • Non-ASTD member registration - INCLUDES LUNCH

Registration is closed

Instructional Design: Demonstrating Value through Results

Speaker: Dick Handshaw

A decade ago, many were questioning the real value of instructional design (ID.) Some practitioners were convinced the ID process had become obsolete. Today, however, it seems that more learning professionals are interested in the ID process. But there can be barriers to getting full support for your ID practice from internal clients and management. In a world where organizations want faster results than ever before, many people don’t fully understand the value of analysis before design, measurable learning objectives, and in Instructional Design and measurement in general.

So how do you sell the value of ID? Through positive results! For your organization to truly embrace your ID process and to make ID practices sustainable, you must gain the support of your Subject Matter Experts, your clients, your learners, and especially management. Participants in this session will discuss strategies for gaining this support and providing real value through ID. These strategies will help participants develop high-value learning for an organization, provide a positive return on investment for project sponsors, avoid costly rework and strengthen teamwork.

Program Objectives:

  1. Identify the true cost of learning in an organization.
  2. List three strategies for creating real value and reducing costs with quality ID practices.
  3. Examine three case studies in which ID has provided real value.
  4. Apply three strategies for communicating real value through positive examples. 

Dick Handshaw is a consultant, speaker, and champion for real innovation and quality in instructional design. He is a pioneer in the field, with more than 30 years of experience as a learning and performance improvement professional and entrepreneur. Dick has served as a consultant for many organizations to help them establish a results-oriented learning strategy, methodology, and practice.

Early bird registration $15 including lunch - ends 11/28/12.
Late & Non-member registration $25 including lunch.

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