Using Songwriting to Unlock Corporate Creativity

Cliff’s workshop helps business teams enhance their creativity, solve problems and innovate by teaching them to write songs. Using instruction in metaphor, verse writing, chorus writing and, ultimately, performance, Cliff shows his workshop participants how to employ storytelling and emotion-rich language in service of a profound re-imagining of their chosen subject matter.

The workshop is designed to develop and enhance the participants’ innovative skillset including lateral thinking, communication, creativity, empathy, collaboration and even psychologically safe risk-taking. At the workshop’s high point, Cliff adds a melody and music to the completed lyric on the spot which, without exception, makes the workshop and its subject matter unforgettable.

TD Capability Model

Cliff Goldmacher is a GRAMMY-recognized, #1 hit songwriter, music producer and author. His book, The Reason For The Rhymes: Mastering The Seven Essential Skills of Innovation by Learning to Write Songs, encapsulates the principles of his in-demand corporate workshops where he helps business teams enhance their creativity, solve problems and innovate by teaching them to write songs.

After graduating from Stanford with a degree in political science, Cliff, instead of heading to law school, chose to pursue a career in music. Fast forward thirty years and Cliff has written well over a thousand songs including chart toppers recorded by GRAMMY-winning and platinum-selling artists in genres ranging from Americana, country, pop, blues, jazz and classical crossover. Cliff has also given multiple TEDx presentations on songwriting. Find out more at www.TheReasonForTheRhymes.com.