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Making the Case for Learning

  • 04/23/2018
  • 11:30 AM - 1:00 PM
  • Brasfield & Gorrie Conference Center - Birmingham
  • 16

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  • Membership includes monthly luncheon fees.
  • Member early-bird registration - INCLUDES LUNCH
  • Non-ASTD member registration - INCLUDES LUNCH

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Regardless of economic times, funding for learning and development is always at risk. Mitigating the risk of losing resources requires a shift in thinking to one that focuses on results rather than the activity of learning. It requires a design mentality where the basis for programming begins with the "why?" and the end game is not the evaluation, but the optimization of results.

Dr. Patti P. Phillips, along with her husband and business partner, Dr. Jack J. Phillips, has spent the past decade helping organizations integrate measurement and evaluation into their programs, projects and practices. Their work has influenced the thinking of learning professionals worldwide.

During this session, you will learn:

  • The latest research on what executives want from their learning investments
  • Eight steps to enable teams to protect and increase budgets
  • Techniques to seamlessly integrate measurement, evaluation and ROI into your programs, projects and practices


Speaker: Patti Phillips


Patti P. Phillips, Ph.D. is President and CEO of ROI Institute, Inc., the leader in measurement, evaluation and the use of ROI in learning and development. She works with organizations in more than 60 countries around the world. Patti serves on the board of Center for Talent Reporting and is an ATD CPLP Certification Institute Fellow. She also serves on the faculty of the UN System Staff College in Turin, Italy, and The University of Southern Mississippi’s Ph.D. in Human Capital Development program, where she helps human resources and learning practitioners develop capability in measurement, evaluation and human capital analytics. Her work has been featured on CNBC, EuroNews and in over a dozen business journals. Patti’s most recent books include The Business Case for Learning: Using Design Thinking to Deliver Results and Increase the Investment in Talent Development (HRDQ/ATD, 2017) and The Bottomline on ROI, 3rd edition (HRDQ, 2017).


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