Greater Birmingham Chapter of ATD

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2021 Chapter Theme


ATD Birmingham's 2021 theme is STRENGTH.

At the start of 2020, we were moving forward with 2020 vision. By March, much of what we had envisioned didn't seem so clear.  But, we found the strength to pivot and continue the mission of ATD.  Can you relate to having to find the strength to move forward in 2020?

During 2020, we've all been challenge to do things we never imagined we would have to do in our our personal and professional lives. We have developed new strengths because of that and beefed up some skills we had not used for a while.  We wanted to utilize and build on those strengths right on into 2021.  

Our chapter is strong because of the strengths of our members.  This year, we celebrate your strengths and encourage you to continue to build on those strengths through our programs.  

Although we sometimes feel we have super powers, we know that we can't always be strong. In times when you feel weak or discouraged, we hope you will find some encouragement in our favorite strength quotes.

2021 CARE Workbook & Operating Plan

Each year, we are required to submit our Chapter Affiliation Requirements workbook and operating plan to national ATD. 



2020 CARE Workbook

The Chapter Affiliation Requirements (CARE) are a set of performance guidelines designed to help chapters deliver consistent benefits to members and operate as a business. CARE helps ATD chapters across the country to deliver a consistent member and brand experience, which ultimately helps demonstrate the value of chapter membership to your members and prospective members.

Click here to view our 2020 CARE Workbook.

2021 Operating Plan

The chapter operating plan provides a framework for doing business effectively and managing resources efficiently by:

  • Identifying the objectives, tasks, and timelines associated with each annual goal and major strategy area based on member needs.
  • Annually reviewing and updating, if necessary, your operating plan to ensure it aligns with the chapter’s mission and vision.
  • Using the operating plan to identify how the chapter will address CARE elements throughout the year.
Click here to view our 2021 Operating Plan.

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Birmingham Chapter ATD, PO Box 19764, Birmingham, AL 35208

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